If you have a Shopify store setting up Pinterest buyable pins can be a great next step to look into. Adding Pinterest Buyable pins into your store can help you and your customers share your items across the hugely visual platform so that you can find new customers.
What Is a Buyable Pin?
The platform segments the pins by using a different colored “Buy” pin button which leads the customer through a checkout process on Pinterest where they can add their shipping, payment, and customer information. The order then gets sent over to Shopify in your orders area so that you can fulfill and ship the order. The tracking and order followup all responds the same as if it was a regular Shopify order.
Connecting The Channel
Setting up Pinterest Buyable pins is pretty simple. Like everything in Shopify it can be done in just a few clicks! All you need to do is add the Pinterest sales channel to your Shopify store, then follow the steps to login to Pinterest. If you have multiple Pinterest accounts make sure you are logging in with the Pinterest Business account, otherwise you’ll run into errors with validation. After you are logged in you’ll see a list of your products to sync.
And just like that, through another social platform like Pinterest you have found a new customer! We’re here to help get your store connected to Pinterest. Just reach out and let us know your thoughts!