Who Is Penguin E-Commerce?


Not everyone gets to say this, but it all started with rabbits. 

 

My journey to e-commerce began in an unexpected place: the rabbit hutches of my childhood home. As a young 4-H member, I showed Mini Rex, Holland Lops, Dutch, and Polish rabbits at county fairs and competitions. While I loved all aspects of raising rabbits, I became particularly fascinated with angora rabbits and their extraordinary wool.

 

Angora fiber—not to be confused with mohair from Angora goats—is among the softest, warmest, and finest natural fibers in the world. These rabbits aren't typical pets; they're production animals requiring shearing several times yearly. Without regular harvesting, their wool grows continuously, eventually harming the rabbit's health. The fiber is sustainable but demands intensive care and handling.

 

My curiosity led me to purchase a few angora rabbits, which quickly evolved into my first business venture during high school and college: Happy Hoppers Angora. We raised various breeds, primarily German Angoras, and I learned to process the wool into marketable products that I sold locally and eventually online.

 

The timing was convenient—my small business was growing just as online marketing was emerging. Needing a digital storefront, I taught myself website development and built my first e-commerce site. To my surprise, I discovered I enjoyed building and maintaining online shops more than tending to rabbits during harsh Midwest winters!

 

This unexpected path from rabbit breeder to website developer eventually led me to found Penguin E-Commerce. Just as penguins migrate across challenging environments to reach their destinations, I help small businesses navigate the complex journey of e-commerce migration and strategy. Having experienced firsthand the struggles of running a small business when online selling platforms were just taking shape, I feel a deep connection to entrepreneurs working to establish their digital presence today.



I'm passionate about empowering small business owners with the tools and strategies I wish I'd had when starting Happy Hoppers. Whether it's optimizing a Shopify store or completely reimagining an e-commerce strategy, I bring both technical expertise and a fellow entrepreneur's understanding to every project.

 

And I can’t wait to assist you in building your e-commerce brand! 


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What Makes Penguin E-Commerce Different?


We work with your budget and have a seamless handoff for you to manage your own website.

We treat your business like it's our own. Our decisions and suggestions are made through the lens of a small business owner.

We give you peace of mind with our worry-free website support. Let us take care of the maintenance and troubleshooting!

About What Penguin E-Commerce Does

At Penguin E-Commerce, we specialize in setting up, managing, and optimizing all the marketing integrations with small businesses across multiple different industries.

 

Kate works with client's to hand-craft the automations, follow-ups, and ongoing marketing campaigns that fit each of the small businesses needs. 

 

What We Do: Part 1

The migration and the website building.

Customized through various e-commerce platforms, we ensure your products, pages, orders, and customers are all moved into the new system. Then we work with each e-commerce platform design and setup the theme for your brand's story.

 

What We Do: Part 2

Support and maintenance of the websites.

We are committed to each of our clients and once the website is launched it doesn't mean we disappear. Available for questions, email marketing integrations, sms marketing setup, social media management, troubleshooting, 1-on-1 training, and much more. We go above and beyond making your experience with your website and online presence as frictionless as possible.


Who Penguin E-Commerce works with...

Kate has experience working with all different brands and backgrounds from the health and beauty stores to the crystal glass engraving companies and everything in-between! 

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Dress for Cocktails

Winter Park, Florida

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 Breeze Design Co. 

Australia

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Ridgid Tools

USA

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Tabanero Cigars

Tampa, Florida

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The Crystal Shoppe

Indian Trail, North Carolina

 
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Bow & Rattle

Ireland

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Fashion Fair Cosmetics

Chicago, Illinois

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Compressed Air Advisors

Downers Grove, Illinois

 

What We Use To Help You

The software we learned how to use, so you don't have to! 


  • E-Commerce websites hosted on:
    • Shopify 
    • BigCommerce
    • Wordpress/WooCommerce
    • Squarespace 
    • Magento
    • Wix
  • Email & SMS Marketing software such as:
    • Mailchimp
    • Klaviyo
    • Omnisend 
    • Shopify Email
    • Yotpo SMS 
  • Social Media channels: 
    • Facebook 
    • Instagram
    • Pinterest
    • Twitter/X
    • Reddit
  • Rewards & Loyalty programs: 
    • Yotpo Loyalty and Rewards 
    • Judgeme Product Reviews 
    • Smile.io
  • Buy Now, Pay Later programs like:
    • ShopPay 
    • Affirm
    • Paypal Buy Now Pay Later
  • Product Subscription and pricing apps like: 
    • Shop Circle Product Options 
    • Bold Subscriptions
    • HulkApps Unlimited Options 
    • Custom Wholesale Pricing by Bold

Let's Talk About Your Small Business


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