Introduction to Omnisend

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This is a guest post by BusinessPOP. Email is the most rewarding digital marketing channel there is, according to an Oberlo report, offering a staggering $42 return for every $1 invested. It’s why email marketing platforms like Mailchimp are in high demand: They allow marketers to automate many key email marketing tasks, save time, and make it easier to build relationships with customers long-term.  Omnisend is a (relatively) new, … Read More

How to Find a Premium Domain Name

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Although it was over twenty-five years ago, it seems like it was only yesterday that Bill Gates appeared on David Letterman’s show to explain the miracle of the internet and how it’d revolutionize the world. And even though Letterman mocked Gates when he introduced online audio, fast to today, Gates has been proven absolutely correct, seeing that our lives are practically run online.  The internet is an established arm … Read More

How to Keep Busy Customers Happy

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Building Loyalty by Making it Easy: How to Keep Busy Customers Happy Happy, loyal customers are powerful assets for any business. They do more than spend money with you – they spread the word about your business and provide positive word of mouth, an invaluable benefit in an era when social media and the immediacy of the internet can make or break a business overnight. Making things easy on … Read More

Mailchimp: What Is Subscriber Engagement? (And What Does It Mean For You!)

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What are the Engagement Levels in Mailchimp?  Inside Mailchimp, they keep track of something called “engagement level”. This is the level in which you can segment customers to target them based on how involved they are in your business.  As Mailchimp expands on it’s offerings to not just email, I’m sure they’ll become even better at knowing exactly which audience members should be in each segment. But for now, … Read More

What’s New With Mailchimp in 2019

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Things are changing in the email marketing world and Mailchimp is helping lead the way. There’s been a lot of chatter in the tech world over the Mailchimp & Shopify integration lately, but that’s not stopped them from working beautifully with your e-commerce store. Mailchimp is making some changes to help you as the small business grow and expand your store. They’re making these updates to their software while … Read More

The Importance of Product Reviews

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When you’re building an online brand you want to capture the feedback of your current customers. This helps your brand build credibility with the new prospective customer. When a customer sees that your product has reviews it lets them know that you are a company that cares. Reviews In An Online World It’s the e-commerce equivalent of word-of-mouth marketing which is a very powerful form of advertising. Hearing about … Read More

How To Create The Best Email Marketing

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Email marketing is a component of online marketing that can be very useful when it comes to growing your brand and your store. Sadly, it’s also the one part of online marketing that gets overlooked or rushed through. When done correctly and tested constantly, email marketing especially for e-commerce brands can grow your sales and engage customers who would have otherwise ignored your brand. That’s why we’ve put together … Read More

How to Setup MailChimp with a Universal Logo

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MailChimp is an excellent email platform and will work so well to send out your campaigns to multiple subscribers. But what happens when you have thousands of subscribers and multiple campaigns you want to send? That’s where MailChimp comes in and helps you send messages to your subscribers and all with the same consistent logo of your brand. Inside MailChimp you are given a choice to setup a logo … Read More

How to Sell on Facebook with Shopify

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If you have a Shopify store setting up a Facebook store can be a great next step for your business. It gives new customers a way to see your product without ever leaving their Facebook. We find that it helps your brand become more recognized to a wider audience if customers can land on your Facebook page and instantly see what you sell and even be able to purchase … Read More

Setting Up the Facebook Pixel in Shopify

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Shopify stores are great things to have and most of your audience can be found on social media. With your store you will probably be interested in advertising and looking for new customers. However, dumping a bunch of money into social media can be a daunting task if you cannot see what kind of return your investment is giving you. There are many ways to spread your advertising budget … Read More