The Importance of Product Reviews

Penguin E-CommerceContent MarketingLeave a Comment

When you’re building an online brand you want to capture the feedback of your current customers. This helps your brand build credibility with the new prospective customer. When a customer sees that your product has reviews it lets them know that you are a company that cares. Reviews In An Online World It’s the e-commerce equivalent of word-of-mouth marketing which is a very powerful form of advertising. Hearing about … Read More

How To Create The Best Email Marketing

Penguin E-CommerceMarketplace ChannelsLeave a Comment

Email marketing is a component of online marketing that can be very useful when it comes to growing your brand and your store. Sadly, it’s also the one part of online marketing that gets overlooked or rushed through. When done correctly and tested constantly, email marketing especially for e-commerce brands can grow your sales and engage customers who would have otherwise ignored your brand. That’s why we’ve put together … Read More

How to Setup MailChimp with a Universal Logo

Penguin E-CommerceEmail MarketingLeave a Comment

MailChimp is an excellent email platform and will work so well to send out your campaigns to multiple subscribers. But what happens when you have thousands of subscribers and multiple campaigns you want to send? That’s where MailChimp comes in and helps you send messages to your subscribers and all with the same consistent logo of your brand. Inside MailChimp you are given a choice to setup a logo … Read More

How to Sell on Facebook with Shopify

Penguin E-CommerceMarketplace ChannelsLeave a Comment

If you have a Shopify store setting up a Facebook store can be a great next step for your business. It gives new customers a way to see your product without ever leaving their Facebook. We find that it helps your brand become more recognized to a wider audience if customers can land on your Facebook page and instantly see what you sell and even be able to purchase … Read More

Setting Up the Facebook Pixel in Shopify

Penguin E-CommerceMarketplace ChannelsLeave a Comment

Shopify stores are great things to have and most of your audience can be found on social media. With your store you will probably be interested in advertising and looking for new customers. However, dumping a bunch of money into social media can be a daunting task if you cannot see what kind of return your investment is giving you. There are many ways to spread your advertising budget … Read More

How to Sell on Pinterest with Shopify

Penguin E-CommerceMarketplace ChannelsLeave a Comment

If you have a Shopify store setting up Pinterest buyable pins can be a great next step to look into. Adding Pinterest Buyable pins into your store can help you and your customers share your items across the hugely visual platform so that you can find new customers. What Is a Buyable Pin? The platform segments the pins by using a different colored “Buy” pin button which leads the … Read More

Do I need a Graphic Designer For Shopify?

Penguin E-CommerceMarketplace ChannelsLeave a Comment

The decision to hire a graphic designer for a new small business can seem like a task that you don’t want to undertake. But when you’re starting out on Shopify with an E-Commerce store or migrating from another platform – is it worth the hassle and cost of hiring a graphic designer? That’s something you have to determine when you want to start out. But to make an intelligent … Read More

How to Add a Coupon or Discount in Shopify

Penguin E-CommerceShopifyLeave a Comment

When you’re running an E-Commerce store the knowledge of coupon codes are crucial. They are highly customizable when it comes to what products, customers, and the number of times each can be used. The Shopify discount codes are helpful for offering to your VIP customers or to customers who are a little more hesitant to place an initial purchase. The Type of Discount Codes Percentage Discount: The percentage discount … Read More

How to Create a Draft Order in Shopify

Penguin E-CommerceShopifyLeave a Comment

With one of the best E-Commerce platforms like Shopify, there are many capabilities! When you have a customer and you need to create their order for them it’s easy! All you need is their name and email address along with the items to include. Gather The Order Details The draft order inside Shopify will give you the power to create and send orders right to your customers!  It’s great … Read More

Migrating Your Store to Shopify – What You Need To Know

Penguin E-CommerceShopifyLeave a Comment

When you’re looking to migrate your store from one platform (like BigCommerce, WordPress, Magento, Volusion, and others) to Shopify. There are some key pieces of information that you need to know. You’ll want to make sure that you get the right theme and the right setup over on Shopify – but there are backend settings and backend pieces that are more important. To make it easy, we’ve put together … Read More