When you advertise on Facebook you want to know that what you’re advertising is giving you a return on your investment. With Shopify the best way to do that is to setup a Facebook Pixel and plug it into your Shopify store. It’s often the part of the store setup that gets missed and overlooked but can be important if you’re wanting to run any advertising on social media.

What the pixel does is it allows you to create and target custom audiences of people who have visited your site as well as track conversions for current ads that you’re running on social media. Penguin E-Commerce can help get your store setup and connected with a Facebook Tracking Pixel so you don’t have to worry about the code or whether it’s working. We’ll take care of it all!