If you have a Shopify store setting up a Facebook store can be a great next step for your business. It gives new customers a way to see your product without ever leaving their Facebook. We find that it helps your brand become more recognized to a wider audience if customers can land on your Facebook page and instantly see what you sell and even be able to purchase it right from Facebook.
What is the Facebook Sales Channel?
The Shopify Facebook sales channel will add a “Shop” button to your Facebook business page. It helps if your Facebook page is already established with likes and followers. That way, when you add your products to your Facebook page those current followers will be able to share it and help spread the word. The Facebook for Shopify sales channel will help you establish a brand online and give you an outlet to share your products directly with your customers, rather than linking them back to your website.
How to Set Up a Facebook Store
It’s pretty easy to setup too – you just need to install the Facebook Sales Channel to your Shopify store it will walk you through the steps for logging into Facebook. This Facebook login will be to the personal account that manages the business page. Then you’ll have the option to select which Facebook Business Page you want to connect Shopify to and you’re all set!
We’re always here to help and answer questions too – so feel free to reach out if you need anything.